REAL-WORLD DATA (RWD) / REAL-WORD EVIDENCE (RWE) INSIGHTS

RWD/RWE VIDEOS

AI and connected data are reducing delays and complexity in clinical development — when paired with strong data foundations, smarter workflows, and human‑centered change.

Beth Harper explains why the real problem is broader than eSource and why sponsors should integrate around the systems sites already use.

Rosie Filling says sponsors should stop guessing and ask sites what tech they use so teams can design with sites, not just for them.

Joe Dustin shows why custom integrations do not scale and why standards are essential for efficiently connecting many sites.

RWD/RWE RESOURCES