Article | May 13, 2023

Leveraging Real-World Patient Journeys At Scale For Clinical Trial Strategies

Source: Komodo Health

By Kwame Marfo, Market Strategy and Innovation Lead, Clinical Development, Komodo Health

GettyImages-1265108955 data

A solid knowledge base that can guide clinical drug development strategies from conception to implementation is produced by an understanding of patient-level healthcare journeys supported by extensive, connected, real-world data. However, it has previously been very difficult to get a full picture of all these possible interactions.

In this paper, the author discusses how real-world data and advanced software solutions are being used to stitch together the full patient journey, and how these longitudinal insights can be used to inform clinical trial strategies from design through execution. Specifically, once collected, this data is utilized to identify clinical trial patient populations, develop recruitment, access, and support strategies, and shape trial design for success.

Unearth new ways to improve study performance by yielding insights that can enable companies to identify gaps in care, accelerate research, better position their clinical trials for success, and enhance patient support even after a trial is completed.

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